Today, Biden Beauty, a unique influencer beauty brand, launched online with a mission to “merge beauty and politics to bring forward a message of agency, diversity, and inclusivity within the beauty communities – and beyond.”
 
The brand is not affiliated with the Biden Campaign, but is proud to support Biden and Harris, and 100% of the proceeds from sales will be donated to the Biden Victory Fund.
 
“Biden Beauty’s goal is to inspire Gen Z to Boomers to get out the vote,” the brand states.

Inspired by “Joe Biden’s own natural beauty,” the brand hopes to show Americans that we are all “beautiful, powerful – and vital.”

“Biden Beauty hopes to spread the message that America is — and always has been — beautiful. But to maintain this message, America needs to vote — and vote blue,” says the brand.
 
So far, Biden Beauty has just one beauty product, the Biden Beat — a dual-sided blue makeup sponge that retails for $20.20.

More products will be launched in the days leading up to the election.

Stay tuned.